Get faster the way a real race engineer teaches.
Clean laps first. A skill ladder matched to where you are. Coaching spoken in plain buckets you can act on at speed — not precise numbers you can't use. Three ways in, starting at $5.
Read the free guide →
What makes this different
Clean laps first
Most coaching chases lap time from the first session. Ours doesn't. Your first goal is ten clean laps — no offs, no spins, pace irrelevant. Consistency is the foundation; pace is the by-product.
A ladder matched to your skill
Rookie to race-win, each rung has one thing to fix. You don't get handed an alien's braking points you can't reach — you get the next rung up from where you are today.
Spoken in buckets, not numbers
“Brake a little later.” Corner names. Track markers. Not “brake 15 meters later” at 120 mph — the kind of thing nobody can actually use mid-corner.
A voice coach that shouts precise numbers is annoying. A coach that knows what right looks like for your car and track — and says it the way a 30-year racer would — is the whole point.
Pick your path
Start Sim Racing Today
The 6-page guide to your first clean laps in iRacing, in the right order — no Googling.
- The first three actions, in order
- One car, one track, four weeks
- The five mistakes that kill pace
- A 30-minute practice plan that fits a real life
AI Race Engineer
A coach in your ear while you drive, against what right looks like for your car and track.
- Speaks in buckets, not useless numbers
- Benchmarked to what right looks like for you
- Written debrief after every session
- White-glove setup, personally by Shane
Telemetry Debrief
Send one telemetry file, get a corner-by-corner time-loss map plus ~10 minutes of a real coach's voice.
- Corner-by-corner where you lost time
- ~10 minutes of the founder's own voice
- Back within 72 hours, usually 24
A race engineer in your ear — for your car, your track, your conditions
You run a small bot on your own PC. It joins your Discord voice channel, reads your live iRacing telemetry, and talks to you while you drive — coached against what right looks like for your exact car, track, and conditions. Not a community average. Not “brake 15 meters later” at speed.
- Speaks like a racer: “brake a little later,” corner names, track markers.
- Benchmarked against what right looks like for your car and track — your own laps, not a crowd's average.
- A written debrief after every session, with the real numbers you can take back to practice.
- A 25-second cooldown so it doesn't yap every corner — and it never talks at you while your tires are cold.
- White-glove setup: Shane personally gets each founding member installed and running.
20 seats. Here's the honest reason.
I'm installing each founding member myself — that's a screenshare, not a download link. It's the one thing I won't scale until I'm sure it's bulletproof, and 20 is about what I can do properly.
In return for going first, your $19/mo price is locked for as long as you stay subscribed — even after the founding seats are gone and the price moves. When 20 seats are filled, this rate retires with them.
Claim a founding seat — $19/moWant the coaching, not the commitment?
No subscription. No bot to install. One telemetry file in, one corner-by-corner debrief back — about ten minutes of a real coach's voice walking you through exactly where you lost time. If the monthly seat isn't for you, this is the whole thing.
- Corner-by-corner time-loss map of your own laps — not a community comparison.
- About 10 minutes of the founder's own voice narrating what you did and what to fix.
- Back within 72 hours, usually 24 — three debriefs a week, max, so yours never gets rushed.
Already have the $5 guide?
If you bought Start Sim Racing Today, it counts. Use code GUIDEOWNER at checkout and we'll take $5 off a Founding Member seat or a Telemetry Debrief — your guide basically pays for itself.
Questions, answered straight
$19 a month — why more than the other AI voice coaches?
The closest AI voice coach on the market runs $7.50–$14.99 a month, and its reviews call it annoying and inconsistent — it shouts “brake 15 meters later” at speed, which nobody can use. Human 1-on-1 coaching runs $25–$140 a session. For $19 you get a coach that speaks in buckets you can act on, benchmarked against what right looks like for your car — and as a founding member, that rate is locked for life.
Is $75 worth it?
A human 1-on-1 session costs $25–$140 and covers one hour, one track, mostly in the moment. For $75 you get a permanent corner-by-corner map of where you lost time, plus about ten minutes of a real coach narrating your specific mistakes — something you can re-read and replay until it sticks. Find one corner where you're bleeding two-tenths, and it's paid for itself before your next race.
Why pay $5 for what's on YouTube?
YouTube is free, scattered, and out of order. You can spend a month assembling the same advice and still not know what to do first. Five bucks buys the sequence — first, second, third — cut down to six pages by someone who already made every mistake on that list. It's cheaper than one wasted week of bad practice.
Do I need to be technical to run the bot?
No. For the first 20 founding members, Shane installs it with you over a screenshare. You don't touch Python or config — you just drive.
Where do I start?
The $5 guide. It's the shortest path to your first clean laps — and the cheapest way to find out whether our way of coaching fits you. The bot and the debrief are there when you're ready. The first-30-days read is free if you'd rather start there.
Thirty years of laps, not a marketing deck.
Shane's been sim racing since the Papyrus days and on iRacing since 2008 — and he came back to the wheel after years away himself. He hands you the shortest path, because he already walked the long one.
Not ready for coaching yet?
That's fine. Grab the free 1-page card — the four mistakes that cost the most time, a 30-minute session that fits a real life, and the rules that actually work. Drop your email and it's yours.